In the past few months there has been a definite trend among large food manufacturers to make their products appear healthier.
- In February Nestle USA announced it will remove artificial flavors and colors from more than 250 chocolate products by the end of the year.
- Just this week Kraft announced that it is removing artificial colors and flavors from its iconic Mac and Cheese.
- Hershey has announced that it will use simpler ingredients starting this year with Hershey’s Kisses
Consumer demand for healthier and more natural ingredients is prompting a growing number of corporate giants, including Hershey and McDonald’s, to overhaul iconic products they sell, a trend industry watchers say is just getting started.
The shift toward simpler ingredients has gained momentum the past few years as people become more interested in knowing what’s in the food they eat and don’t hesitate to air their concerns on social media. Major retailers such as Walmart, Costco and Whole Foods, cognizant of what consumers want, have pushed food producers to make sweeping changes to the products they supply to them.